Monday, September 10, 2018

1.2 Escif and Augmented Reality

Escif is a street artist from Spain. His graffiti at times is a simple public intervention that make viewers smile and re-imagine the potential of their urban landscape.  At other times, he creates massive aesthetic critiques of a city and calls out tendencies towards consumerism, capitalism and identity-based discrimination. Throughout all of his work big or small, he seeks to empower those unheard within a society.



Though Ecif has historically worked within two-dimensional media, his installation at the Palais de Tokyo in Paris, integrates augmented reality. Augmented reality (AR) is a technology that superimposes a computer-generated image on a smart device's view of the real world, thus providing a composite view. His installation titled, "Encore un jour banane pour le poisson-reve" or "Another Banana Day for the Dream Fish," includes his AR project, "entre l'amour et la peur" which at first, appears as a large white wall covered with scribbles from children. However, when viewers look at the wall through their smart device, artwork from other parts of the museum is imposed upon the wall. What results is a conversation between the children's artwork and the work displayed at the museum. Escif delights in the dichotomy of these artistic expressions to be experienced at one time.
















He was also inspired by childlike spontaneity in art making to further use AR beyond this wall. He decided to impose humorous imagery on various artworks throughout the museum.  For example, on a sculpture created by Kiki Smith, he imposed imagery of plastic bags to make it seem as if the sculpted girl is carrying home her groceries.



By using technology in his work, Escif is able to engage with onlookers in new ways and expand his practice of public intervention. Furthermore, by using AR he is able to make voices often unheard, this time being children, understood within a major arts institution.





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14.3 Digital Steward Presentation